The Moleques do Sul cavy (scientific name: Cavia intermedia) is a small, rare mammal whose habitat is restricted to a single island in Brazil and is ranked among the world's 20 most endangered small mammals.

The 2024 campaign was developed through a partnership between Instituto Tabuleiro and IMA/SC, sponsored by Karoon Energy. Building on the existing brand identity, the campaign featured two approaches: One for schools, with fun activities and dapting the original cavy design with a papercut aesthetic to inspire hands-on learning. Forr fishing communities, we focus on practical information, prioritizing scientific outreach with photos and aerial maps to transform ecological data into actionable knowledge.