Hydromask is an award-winning device that revolutionizes emergency eye irrigation. Its user-centered design enables a faster, cleaner, and more comfortable treatment than existing systems.

The branding challenge was to balance two key needs: ensuring it was instantly recognizable as a medical device, distinct from consumer beauty products, while also standing out as an innovative solution to attract investors.

The visual identity uses  white and tourquoise color to signal sterility and trust, aligned with medical category codes. This is paired with a modern typographic system and bold graphic elements to convey a distinctive, innovative character.